Unveiling our new brand for 2020
After an extensive strategic review and development process, we are pleased to be able to reveal our new look for our corporate brand and product range. The realignment of the Fairview brands was undertaken in order to ensure that the Company has a clear identity for our suite of façade cladding products, installation systems and accessories. Since the entrance of Fairview Architectural into North America in 2012 with the popular exterior cladding product, Vitrabond, our product range has quickly expanded to include new and innovative facade products for the building industry that increase productivity and capacity such as Vitrabond G2, Vitraplate, and the game-changing installation system, Arrowhead. “With business growth continuing steadily, and new products being launched in 2020 with still more under development, we decided that the time was right to give our corporate and product brands a refresh that would enable them to reflect where we are today and also where Fairview is headed in the near future,” explains General Manager, Jerry Fossey. “Our new branding captures our nimble culture of being structured to respond to market demands, allowing us to grow where our clients want us to be,” he added.
As part of the rebranding process, Fairview’s corporate brand has received a simple refresh whereas the product brands have been completely transformed as to be instantly recognisable as part of the Fairview family. Each product brand has a familial connection to Fairview and its own strong and distinct color that ties in with our reputation for providing striking façade finishes. From concept through to creation, Fairview continues to be the most convenient source for premium building façade products, bringing material safety and innovation to the industry. We will continue to work closely with our customers to deliver innovative products and finishes that meet the requirements and vision of each project. The new Fairview brand will start rolling out from the New Year.